As journalist and researcher Jillian Cote frames it, “With fast fashion exploiting human rights and the environment for a lower price point, fashion consumption feels like a double-edged sword, sacrificing morals or money.” Which is exactly why I opened Cream + Cotton. A solution to wanting to shop in a boutique setting without spending money on lower quality, unethical pieces. Landfills are filling up with tons of clothing every year, which takes years to decompose, and contributes to environmental pollution. By purchasing higher quality preloved styles you are helping preserve natural resources. (Did you know it takes 1.800 gallons of water on average to make a pair of jeans??) Fast fashion has influenced us to think that we need to continually update our wardrobe to keep up with trends. However, by simply incorporating our timelessly sourced pieces into your closet, you can break free from this cycle and build a wardrobe that is timeless and unique.